What you can do yourself, starting this week
None of this requires an agency, and doing it will teach you more about your own market than any report would.
- Claim and finish the Google Business Profile — categories, services, hours, service areas
- Make sure the website says the same things the profile says
- Give each treatment you want more of its own page, with your towns named on it
- Put a tappable phone number on every page
- Ask for a Google review while you are still standing in the driveway
What it costs in hours and subscriptions
The build is the short part. A builder site is a weekend. Keeping it useful is a few hours a month, every month, and those hours land in spring and late summer when your routes are fullest.
The subscription is worth doing the math on too. Builder plans run somewhere around $25 to $40 a month, so a year and a half of one costs more than a $499 one-page build does once. That does not make DIY wrong. It just means the choice is about time, not money.
Where a DIY site usually stalls
It is rarely the build. It is that the site starts competing with the work. Hours change and the site does not. A treatment page gets started and stays half-written through the season it was meant to catch. The profile still shows last year's service area.
What ranking requires also keeps moving, so it is not a checklist you finish once. If you enjoy that part, DIY genuinely works. If it is the thing you keep pushing to Sunday night, that is worth knowing about yourself before another season goes by.
What handing it off looks like
One page is $499 and usually live in 7 to 10 days. Six pages is $999, twelve is $1,499, and larger scopes get a fixed quote before anything starts. You get the code and every login, and you can host it elsewhere whenever you want.
You can also hand off part of it. Some owners want the site built and then keep the profile and reviews themselves, which is a reasonable split and costs less. If you already put something together yourself, here is how we rebuild what you have.